Thousands of shoppers rush to Mall of America for Black Friday 2022 deals

UPDATE: People who had been out since Thursday afternoon poured into the Mall of America Saturday morning despite a year marked by historic inflation.

Mall of America officials say more than 10,000 people rushed inside the first hour after opening Friday.

The first people in line arrived at MOA at 4:00pm on Thanksgiving Day.

“Opening our doors to crowds of excited shoppers on Black Friday morning is a once-in-a-lifetime experience,” said Jill Renslow, MOA Executive Director of Business Development and Marketing. “Today we have seen incredible activity, which shows that people are ready to return to their holiday traditions. At the Mall of America, we offer a truly magical experience this time of year, creating the perfect backdrop for our visitors to create special memories with their loved ones.

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The first 4,000 people received scratch cards with prizes worth up to $600, mall officials said, while the first 200 customers also received a MOA gift card.

Check out the videos embedded above and below to see how people are getting ready for the holidays, and visit this link to learn how you can help kids this holiday season.


ORIGINAL REPORT: Shoppers began lining up outside the Mall of America Thursday night — some as long as 12 hours before Black Friday hours — to take advantage of the annual sale and a special mall bonus.

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5 NEWS EYEWITNESS reporter Kelsey Christensen spoke with a group of friends who lined up at 7pm on Thanksgiving Day to receive gift cards that the mall is giving away to the first 200 shoppers. The first 4,000 people are expected to get scratch cards as well.

“To keep warm we have lots of layers and to entertain ourselves we just have each other,
one composite shopper told Christensen around 5:30 a.m. Friday. “We’ve been playing cards, talking, looking at old pictures, trying to pass the time.”

The group, who do it together every year, said it’s as much about spending time with friends as shopping.

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The National Retail Federation (NRF) is expecting a record number of shoppers this Black Friday as people hit by inflation look for cheaper gifts.

The NRF has predicted that 166 million people will go shopping this weekend – 8 million more than in 2021 – and retailers are hoping for a boost in sales.

Many companies are in a better position this year after being plagued by persistent supply chain shortages that began during the pandemic. Now they have more stock and can offer more deals.

The biggest discounts are expected on clothes, toys and electronics.

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