Swimming Australia and Tech Mahindra Partner to Empower High Performing Athletes & Revolutionize Fan Experience

Swimming Australia is excited to announce an innovative new partnership with Tech Mahindra, a leading provider of digital transformation, consulting and business services and solutions.

Tech Mahindra will join Australia’s premier Olympic and Paralympic sport as an Official Technology Partner, delivering technology support across all aspects of the national governing body including high performance, participation, fan engagement, and administration.

With a presence in 90 countries worldwide and more than 1279 global customers, Tech Mahindra is at the forefront of leveraging next-generation technologies to offer innovative customer-centric digital experiences. More, Tech Mahindra is also investing significantly in Australia across digital and data capabilities to provide a comprehensive suite of technology and enhance the customer experience. This partnership will be a step forward in strengthening Tech Mahindra’s position in the region as the organization plans to increase localization and industry-leading growth in the ANZ market.

Tech Mahindra’s expertise, combined with Swimming Australia’s desire to be data-driven, will provide coaches and athletes with sporting insights ahead of the 2024 Olympic and Paralympic Games in Paris. The athletes will be able to leverage new-age technologies and advanced platform servicing to enhance their gameplay and ensure an engaging fan experience.

As part of this collaboration, Tech Mahindra and Swimming Australia will continue to focus on user experience while developing technology to build on the improved technology footprint delivered by the website. Tech Mahindra’s next-generation digital engagement platform will help the Australian Swimming team drive hyper-personalised, data-driven fan experiences by leveraging cutting-edge technologies such as Artificial Intelligence (AI), Augmented Reality (AR) / Virtual Reality ( VR), among others. .

Swimming Australia’s CEO, Eugénie Buckley, that the new partnership reflects the status of swimming within the sporting landscape and will assist its continued growth and development over the next ten years of opportunity.

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“Our Australian Dolphins have long been a leader and the envy of our international swimming peers in the technology used to drive the performance of our athletes and coaches on the world stage and now, benefiting from Tech Mahindra’s expertise as technology pioneers world. , we can continue to drive that culture of innovation throughout our business,” said Buckley.

“As Australia’s most popular Olympic and Paralympic sport, and with 1 in 5 Australians participating in some form of swimming activity across the country, we currently have millions of touch points with the community and working in partnership with Tech Mahindra we will continue to develop and improve. our digital experience to ensure it is seamless and engaging for fans and participants alike.”

“Additionally, we’re excited to see the lens Tech Mahindra can bring to our High Performance environment to maintain our competitive edge and ensure our coaches and athletes are served the cutting-edge data they need while preparing for Paris.”

“We embrace our role as technology leaders in the sport and this partnership with Tech Mahindra not only vindicates that position but enables us to work together to set a new benchmark for what is possible in this space.”

Anuj Bhalla, Head of Digital and Cloud Transformation, President & SBU Head, APJI Enterprise, Tech Mahindra said, Cloud technology has changed the entire landscape of the sports industry. Today, the business of sports is about knowing what fans want and providing them with hyper-personalized experiences. At Tech Mahindra, we have invested heavily in sports technology to reimagine fan and community experiences across tracks and sports. In line with this, our partnership with Swimming Australia is a major step forward in enhancing our local presence in the Australian sports market and strengthening our sports technology portfolio. Swimming Australia is the peak governing body for swimming in Australia with a huge network of clubs and registered members nationally. In addition, swimming has a rich history in Australia and remains the most prolific Olympic sport. Australia has long been at the forefront of swimming on the world stage and has produced many legendary champions in the sport. To keep this momentum going, we will enable high performance athletes and teams with critical insights based on modern AI/Analytics solutions. We are confident that this collaboration will enable Swimming Australia to strengthen its position as a technology leader in sport. In addition, we will continue to drive future readiness and transform customer experiences through our comprehensive digital transformation solutions.”

This partnership is in line with Tech Mahindra’s focus on digital growth, under the NXT.NOW™ framework, which aims to enhance the ‘Human Centric Experience’, Tech Mahindra focuses on investing in emerging technologies and solutions to ones that enable digital transformation and meet changing needs. the customer.

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Australian Swimming

Australia is a swimming nation, we learn to swim before we walk. On the beaches, surrounded by oceans and lakes, 5.5 million Australians are part of our growing swimming family across the country. Our vision is to be respected around the world for our performance, in and out of the water, and we live this vision every day by inspiring Australians to be the best swimmer they can be. they can be – from the ground to the elite. Driven by hard work, enhanced by innovation and driven by a future focused on wellbeing and sustainability, we are Swimming Australia, champions of performance, participation and the planet.

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About Tech Mahindra

Tech Mahindra delivers innovative, customer-centric digital experiences that enable enterprises, associates and society to Rise. We are a USD 6 billion organization with 163,000+ professionals across 90 countries serving 1279 global customers, including Fortune 500 companies. We are focused on leveraging next generation technologies including 5G, Blockchain, Metaverse, Quantum Computing, Cybersecurity, Artificial Intelligence, and more, to enable end-to-end digital transformation for global customers. Tech Mahindra is the only Indian company in the world to receive the Terra Carta Seal of HRH The Prince of Wales for its commitment to creating a sustainable future. We are the fastest growing brand in ‘brand strength’ and among the top 7 IT brands in the world. With the NXT.NOWTM framework, Tech Mahindra aims to enhance ‘Human-centric Experience’ for our ecosystem and encourage collaborative disruption with synergies arising from a strong portfolio of companies. Tech Mahindra aims to deliver the experiences of tomorrow today and believes that the ‘Future is Now’.

We are part of the Mahindra Group, founded in 1945, one of the largest and most respected multinational confederation of companies with 260,000 employees in more than 100 countries. It holds a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and improving urban life, with the goal of driving positive change in the lives of communities and stakeholders to enable them to Rise.


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