OK Go the band now fighting OK GO! the cereal

Left: Band (Photo: Jesse Grant/Getty Images Getty Images for NAMM) Right: Foodstuffs (Photo: Post Holdings)

Left: Band (Photo: Jesse Grant/Getty Images Getty Images for NAMM) Right: Foodstuffs (Photo: Post Holdings)

OK, so: OK Go (the band) is now fighting OK GO! (Oatmeal), OK Go/GO Right! The name, and despite the therapy and medication, we couldn’t stop ourselves from thinking it was an OK Go/GO hell! dropped). (sorry.)

This is based on typeAccording to reports, the Los Angeles pop-rock group (we should be clear, they have No As far as we know, the Pop Rocks issue) is embroiled in a legal battle with the large cereal company Post Holdings.This includes actual, unassailable litigation; as Our colleagues takeout reported last monthPost even sued the band for the rights to the name Ok GO!, as part of the latest escalation between a well-known band and a big cereal company, which again: This is about a fight between a band and a cereal company, out of some damn reason.

BTW: Technically, OK GO! Not Own Cereal; it’s Post’s brand for a new line of snack products designed for on-the-go consumption of Fruity Pebbles or Honey Oatmeal. (They come with powdered milk, you add cold water, and, boom, there you have it: an approximation of food.) Post says it just took the matter to court because the band has been threatening to sue it for months product; at the time, vocalist Damian Kurahush issue a statement billboard Said, “A large company chose to steal our band’s name and market disposable plastic sugar cups to children. It was an unwelcome surprise, to say the least. But then they sued the U.S. over it? Presumably their thinking was theirs OK to bully us in our own name because they have more money to spend on lawyers? I guess that’s how it usually works, but hopefully we’ll be the exception.”

All of this is complicated because type Note that in fact OK Go (the band) has Often intentionally blurring the lines between music and marketing, arranging lucrative sponsorship arrangements for their high-profile fantasy videos. (In the past, Kulash has described it as a way of tapping alternative revenue streams from an industry that typically forces artists to live off streaming royalties or touring; The impetus comes from unauthorized use.) Kulash was more blunt in an interview today, clarifying his stance: “It’s infuriating … It looks like straight-up bullying. There’s a lot more Anything else you can call fucking cereal. Pick one. No one looks good at it. Call it something new.”


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