Live music, drama ramping up entertainment quotient in fashion shows

Bizarre outfits or dramatic makeup aren’t the only things that stand out from fashion shows these days. Whether it’s elaborate set design, art installations, live music or entertainment, fashion designers are breaking the mold and innovating on the runway.

Today, fashion shows are more daring and experimental in design and execution. The ramps have also become theatrical sets, and designers are taking advantage of live music and costumes that follow a strong narrative. The stronger the music and design philosophy, the more it will resonate with the audience and the designer’s story surrounding his or her collection.

music to the rescue

For pianist Sahil Vasudeva, live music is like a movie that has to be in sync with the concept and direction of the show, the highs and lows, the crescendo and the tension points. “Live music can infuse a fashion show with energy and connect with the audience. It’s like a soul working in an act that a recorded sound can’t replace,” said Vasudeva, stroking the keys of a piano, bringing Indian and Western music to the show ‘s vitality.

Vasudeva, who performed at the JJ Valaya show at India Fashion Week in early July, synced the melodious music with the origins of designer embroidered sarees and belted chiffon. Remembering Valaya’s seasonal collection “Alma”, which means “soul” in Spanish, the story behind each piece is an overlay of traditional Spanish patterns, floral buns, bomber matador outfits, Manton motifs superimposed on shawls or The hand fan pattern for the pericon is dramatically intertwined with Indian craftsmanship and embroidery techniques. In this rendition, Vasudeva copied the score of Spanish pianist and composer Isaac Manuel Francisco Albéniz Pascual, the most important post-Romantic era One of the composers, known for his piano works based on Spanish folk music idioms.

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Designer Dolly J introduces live jazz singer Shreya Bhattacharya in a bespoke gown and red lip, rich Western silhouettes and Indian embroidery that complement her design philosophy, who also sees the fashion show as a visual narrative of one’s aesthetic and ideology . Card. The set-up at the fair was all red and dramatic, with tables set up like a Parisian café. “Live concerts create the atmosphere and the music has the ability to transport audiences in time to a different era. Our singers provide an authentic experience of a 90s New York jazz bar, fully immersed in the charming nostalgic atmosphere of the time. The music highlights the Walking, it rises and falls with every movement, and in doing so, it brings out the complexity of the costume. We wanted to use our evening set and sound to highlight the beauty and collective experience of the show,” Dolly J.

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everything’s ready

The entertainer is complemented by art and captivating set design. In September, Puma returned to New York Fashion Week with a ‘Futrograde’ show that combined fashion, music and sports. The show looks at the brand’s heritage of blending physical and digital elements and showcases the Puma family through collaborations and special appearances.

“Returning to Fashion Week for the first time in several years means a lot to us because we know we need the right combination of factors to be present. June Ambrose highlights digital, a great lineup of ambassadors and a great creative partner for a fantastic The show laid the foundation and creativity. “We’re delighted that this is the moment for us to bring it to life,” said Adam Petrick, Chief Brand Officer at Puma.

On average, all the glitz and glamour, over 30-50 ensembles, music and ramp designs cost anywhere from 3 million to 10 million depending on the designer’s budget. However, set design is like a work of art that can turn a space into something immersive and beautiful. It can be used to induce an emotion, a hallucination or an idea. A runway set design can be as creative as a designer wants it to be.

“It can be someone who strives to imagine an environment or to bring someone else’s philosophy to life and apply it. Landscape, theatre and stage design are all different terms used to describe set design. But the most important thing is that it should be able to play what it does The purpose of serving. Today, set designers use techniques such as lighting, graphics, multimedia effects, etc.” who has designed sets for designers such as Sabyasachi, JJ Valaya, Tarun Tahiliani, Suneet Varma, Anju Modi, Manish Malhotra, Anamika over the past 20 years Mahesh Kumar Sharma said Khanna and more.

overrun the runway

Designers are now taking their shows off the runway to offer extra edge and glamour. In the past, American fashion designer Rebecca Minkoff’s stellar performances have made her performances look like gigs. Janelle Monae, Wild Cub and Little Daylight were among the few artists to make it to the temporary stage. But the first, back in 2012, is still by far the best — American rapper Theophilus London performed his hit I Stand Alone while the models tried — and lovably failed – Resist the urge to dance.

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Likewise, in May, the Chanel Pre-Spring 2023 show took place on the beach in Monte Carlo, with models walking down the sand wearing Chanel’s monogrammed heels, presenting the season’s Pre-Spring collection. The look is inspired by Monaco’s cosmopolitan beach lifestyle and Chanel’s history in swimwear, sequins and suits.

Some of the best breakout acts have stood the test of time through live performances and catwalk shows. Linda Evangelista, Cindy Crawford, Naomi Campbell and Christy Turlington Burns walk together for George Michael’s Freedom at the Versace Fall 1991 show! ’90. Along with other celebrity faces like Madonna, Elton John and Lady Gaga, pop star Dua Lipa also walked the Fall 2021 Versace runway show.

From Moschino’s creative director designer Jeremy Scott presenting his Spring/Summer 2021 collection in a puppet show, to Dolce & Gabbana’s Alta Moda show marking Alta Moda’s 10th anniversary this year, the ramp show also brought a narrative. Dolce & Gabbana’s Sicilian Show tells the story of a 19th-century one-act opera performed by an ancient Greek theatre with Italian composer Pietro Mascagni’s Cavalleria Rusticana.

Meanwhile, designer Rahul Mishra’s unmistakably wearable art couture with 3D embroidery on billowing silhouettes has made him not only a champion of Indian traditional craftsmanship slow fashion, but the first Indian to be shown at Paris Haute Couture Week 2020 designer. His interpretations are grand and monumental sculptural silhouettes. The Shape of Air, the Fall 2021/22 Haute Couture collection, is a recreation of haute couture, showcasing the Aegean Sea and the blue skies of the streets of Santorini. In addition, the urban landscape, the unique architecture of the city, is presented with silk threads in his design sense and creative display, like Lego blocks fixed to volcanic rock.

Designer Amit Aggarwal has chosen to transform the auditorium inside Delhi’s Jawaharlal Nehru Stadium into a fashion show for his runway show at FDCI’s India Fashion Week 2022, a show worth seeing . His fashion shows had audiences sitting around the stage, and models were moved to walk down the aisle to the lingering sound of music.

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Likewise, Varun Bahl’s show titled “New Leaf” is actually a nature walk, with decor and apparel drawing elements from the wilds of the forest — floral embroidery, rich fabrics and classic upcycled patchwork.

Another is the Indian culture potpourri by designer Anju Modi in her bling and floral designs. But this time it brought innovation. The show is a walk-in ramp for viewers and models, and all four sides of the room are used as backdrops to screen different travel destinations in India. There are no chairs to sit on. Viewers walk along rock-strewn ramps, running videos of pines and Kashmir valleys, on-screen mountains and models appearing like an art installation in the room.

For designers, celebrity choices have also changed. From actor Rajkummar Rao and singer Guru Randhawa to actor-director Farhan Akhtar and actress Rashmika Mandana, who has more than 30 million followers on social media alone, industry experts are capitalizing on this season’s new-age trends.

Post-pandemic scene

This behavior is now a common feature of fashion shows, especially since the pandemic, as fashion houses come up with more creative ways. Storytelling is another technique that includes set design, fashion and models. Designer duo Falguni and Shane Peacock’s collection is influenced by the rich French tapestries and artworks of the Renaissance. As such, the range of shades in the collection ranges from champagne ivory, pale blush, pink parfait, old rose to metallic lime green, gilded gold and opal white. Decorative veils transform female models into dolls in opera and fairy-like robes.

For the past two years, blaming the pandemic has kept us away from engaging live shows, and brick-and-mortar fashion shows are now a welcome change for the fraternity, adding fun and glamour, plus, restoring buyer confidence. “It’s true that we haven’t been to a physical show for over two years. But live shows are always a hit. With emotion, creativity and

Experimentation – all on the runway, the touch and feel of the product is necessary, which allows the designer to push to create more and in return the buyer is happy,” said Sunil Sethi, Chairman of the Fashion Design Council of India (FDCI), For-profit Association of Independent Fashion Designers.


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