LG’s 2023 OLED TVs claim to boost brightness by up to 70%

LG 2023 OLED TV in living room


January means new tech product announcements from the CES trade show in Las Vegas. LG, a regular CES participant, announced this year’s OLED TV lineup at the show. Like LG’s 2022 OLED TVs, this year’s focus is on boosting brightness. But in 2023, LG’s OLED TVs will also face tougher competition, including from Samsung Display’s QD-OLED technology, which is also supposed to be getting brighter.

Today, LG announced updates to its 8K Z series (77 and 88 inches), high-end 4K G series (55-97 inches), and flagship 4K C-series OLED TVs (42-93 inches). The company didn’t detail new additions to its less advanced B series, but Forbes reported that LG would release B3 OLED TVs with an A7 Gen 6 processor and 55-, 65-, and 77-inch sizes this year. LG is said to no longer sell the entry-level A series in North America.

In addition to using OLED.EX panels (which LG calls “OLED Evo” in its consumer TVs), LG Display announced in late 2021 that OLED.EX panels were up to 30 percent brighter than traditional OLED panels; LG also claims that the 55-, 65-, and 75-inch G3 are up to 70 percent brighter when they use a feature called Brightness Max booster. The feature is not available on the 83- or 97-inch G3 or any other LG OLED TV series.

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According to LG’s announcement Monday, the new TVs eliminate more nits by using “light control architecture and light amplification algorithms.” He added that the TVs map and control brightness on a “pixel-by-pixel basis” for sharper image quality.

LG's 2023 OLED TVs also support Dolby Vision and Dolby Atmos.
Increase / LG’s 2023 OLED TVs also support Dolby Vision and Dolby Atmos.


LG typically doesn’t provide specific brightness specifications on its product pages, but FlatPanelsHD reported that an LG spokesperson indicated an 1,800-nit peak brightness for the G3, with a vivid mode “perhaps a bit brighter.” Forbes, meanwhile, reported that the G3 2023 could exceed 1,500 nits in a 10 percent window with HDR.

FlatPanelsHD also cited a document claiming up to 2,100 nits with the G3, which it said could refer to the G3’s vivid mode and 235 nits for full-screen brightness. The previous publication recorded a peak brightness of 930 nits with G2 2022 and 166 nits for full screen brightness.

FlatPanelsHD and Forbes reported that LG’s new G3 TVs could make the 70 percent brightness boost claim thanks to a Micro Lens Array (MLA). As explained by Forbes, these TVs have an additional set of small lenses that are used to better focus light on the viewer without increasing power consumption or the risk of burn-in compared to other OLED TVs.

Competition is growing

OLED is known for incredibly deep blacks and incredible contrast but it can’t compete with LCD panels for brightness potential. The brightness performance expected from LG’s G3 TVs sounds great on paper, but the OLED TV landscape is also more competitive than it has been in recent years, thanks in part to quantum dot OLED (QD-OLED) Samsung Display entering the mix last year. .

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Samsung and other TV companies use QD-OLED panels, which claim to boost color performance, including highlights, in darker areas, and across brightness settings. And today, Samsung Display announced that its 2023 QD-OLED panels, including TVs and monitors, can reach a peak brightness of “more than 2,000 nits.” Samsung Display’s announcement said it boosted brightness by using a new optimization algorithm, IntelliSense AI, and a material it’s calling “OLED HyperEfficient EL” to improve the color brightness of each RGB pixel.

Official TVs with the brighter QD-OLED technology haven’t been announced yet; however, Samsung Display also noted that it is offering a 77-inch QD-OLED TV panel. It’s also worth noting that when Samsung Display QD-OLED was announced at CES 2022, we saw those TVs and monitors available later in the year.

Although LG claims to have sold the most OLED TVs from 2013 to 2022, there is increased competition from vendors such as Panasonic, Sony, and Samsung, the overall best TV seller.


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