Infobip GM for North America Interviewed on NBC’s TODAY Show

SEATTLE–(BUSINESS WIRE)–Today Infobip North America General Manager Helen Donahue appeared on NBC’s TODAY show with the man who sent the world’s first text message, Neil Papworth. As part of the global omnichannel company’s celebration of “30 Years of Texting,” they discussed how technology has changed in the three decades since the first message was sent—a simple “Merry Christmas”—and what the future of communication might look like. . The event was recorded and will be streamed online today, 30 years after that groundbreaking SMS was sent on December 3, 1992. Viewers can watch the recording HERE.

“SMS is a messaging medium that has revolutionized the way we communicate, and with Infobip reaching over 70% of mobile phones worldwide, we felt uniquely qualified to help herald this milestone,” said Donahue. “Businesses are increasingly using SMS to communicate with customers to ask for feedback, send package delivery notifications, perform security authorizations, confirm appointments and more. Infobip facilitates most of these exchanges along with other messaging services such as WhatsApp and Telegram. In fact, over 1.5 million messages from businesses and consumers were sent across our networks on Black Friday alone!

Citing the results of Infobip’s “30th Anniversary of SMS” survey, Donahue shared some startling statistics about how, where and when Americans communicate with each other. Some key findings from the survey of 1,000 Americans are:

  • More than a third of respondents (36.9%) admitted to texting during a work meeting, with millennials being the biggest offenders (47.3%).

  • Nearly half of millennials (45%) have texted drunk and sent a message they regret.

  • A significant proportion of millennials (36%) and Gen Zers (30.8%) have texted at a wedding.

  • A surprising number of millennials (26.8%) reported texting at a funeral.

  • Almost half of Gen Zers (45%) are text driven.

  • More than a quarter (26%) of millennials have received a marriage proposal via text message.

Tune into the TODAY Show segment to learn more about the historic moment when the first text message was sent, how it has changed the way we communicate with each other, and how Infobip will continue to transform communication in the future.

About Infobip

Infobip is a global cloud-based communication platform that enables companies to create connected experiences at all stages of the customer journey. Infobip’s multi-channel engagement, identity, user authentication and contact center solutions, available through a single platform, help companies and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of experience in the industry, Infobip has expanded to 70+ offices worldwide. It offers ground-breaking technology capable of reaching more than 7 billion mobile devices and “things” on six continents that are directly connected to more than 700 telecommunications networks. Infobip was founded in 2006 and is led by its co-founders, CEO Silvio Kutic, Roberto Kutic and Izabela Jelenic.

About the survey

Infobip commissioned the Propeller Insights survey of 1,000 gender-balanced adults between the ages of 18 and 65+ in the United States. Propeller Insights is a full-service market research firm based in Los Angeles that uses quantitative and qualitative methodologies to measure and analyze market and consumer sentiment across industries. This survey was conducted in October 2022.


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