So, you like to watch football in the afternoon, it seems. At least when America is in the World Cup.
Both Fox, which owns the U.S. English-language rights to the World Cup, and NBC-owned Telemundo Deportes, which owns the U.S. Spanish-language rights to the WC, released their viewership figures for the 1-1 draw between the U.S. and Wales on Monday. they did Here’s what you need to know:
- Fox said its broadcast averaged 8.306 million viewers, while Telemundo said it averaged a total audience of 3.4 million viewers (total audience delivery includes linear, digital and streaming viewers).
- Fox’s top-rated television markets for the game were Austin, Cincinnati, Dallas, San Diego and Philadelphia.
- Fox said the game was the most watched group stage match in the company’s history with an average minute attendance of 563,000 viewers.
- The match peaked in the final minutes with 9.434 million viewers.
- With the game kicking off at 2:00 PM ET and 11:00 AM ET, a total of about 11.7 million viewers is off to a good start for viewers.
The game marked the United States’ first World Cup appearance since the 2014 World Cup in Brazil. Four years ago Fox was forced to follow the USA’s absence, focusing its programming heavily on international stars and Russia as the 33rd figure among the 32-team draw.
Can you put this in context?
This is difficult to do since we have no perfect comparison. The last time America was in the World Cup was eight years ago. The USA’s opening game in the group stage – a 2–1 victory over Ghana on June 16, 2014 – drew 11.1 million viewers for the match that started at 6:00 PM ET. Univision added 4.8 million viewers for its coverage, which according to Sports Media Watch was the network’s biggest viewership at the time for a U.S. World Cup. – Ditch
Will the group stage match between England and the United States set a viewership record?
As I wrote Athletes Last week, Fox Sports World Cup executive producer David Neal and Fox Sports executive vice president of strategy and analytics Mike Mulvihill predicted that the Nov. 25 USA-England game would be the most-watched men’s soccer game in the United States. TV date is the current mark of Portugal vs USA World Cup 2014. That match drew 18.2 million viewers on ABC and 6.5 million viewers on Univision.
Along with a big-name opponent in England on Black Friday, Fox will reap the benefits of an avalanche of promotions, including a football-centric float in the Macy’s Thanksgiving Day Parade and a heavy push during its NFL Thanksgiving Giants-Cowboys game. slot and the host team, which drew more than 38 million viewers for CBS last Thanksgiving. – Ditch
(Photo: Daniel Parhizakaran / USA Today)