D2C brand collaborates with BITS Pilani to open ‘Shobitam Centre for Women Entrepreneurship’

The Center will help women by providing seed money for businesses, access to industry experts and training from different groups.

Shobitam is partnering with BITS Pilani

New Delhi: Shobitam, a global D2C apparel brand specializing in Indian accessories has partnered with BITS, Pilani to launch ‘Shobitam Center for Women Entrepreneurship’ (SCWE)’, to empower women start-ups across the campus.

This is the first initiative of its kind in India that strongly aims to close the gender gap in business, one woman leader at a time. The center will create a strong foundation on the BITS campus for women to be inspired, supported and mentored to become successful global entrepreneurs. It will also conduct events and programs specifically designed for women and provide scholarships and grants to promising companies, access to industry experts and impact training. hands from different groups of people.

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Raghu Sethuraman, alumni of BITS Pilani and his wife Aparna Thyagarajan, co-founder of Shobitam made a major donation of Rs 1 crore to set up the centre. The funds will also be used to award the annual Lalitha and Hema scholarships to talented women leaders from the centre.

“It gives me great pleasure to participate in this unique initiative of creating SCWE in collaboration with BITS. Entrepreneurship is a mindset that allows the center to create an environment where women entrepreneurs can succeed with gender equality, build institutional capacity and develop tools with support services for women entrepreneurs,” said Raghu Sethuraman, chairman of the board of directors, Shobitam, a BITS alumnus. , class of 1992.

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SCWE will be a legacy builder, which will have a lasting impact on future generations, he added.

Prof. Souvik Bhattacharyya, Vice Chancellor, BITS Pilani said, “We are committed to providing a wide range of opportunities to all students on campus. We want women from all programs whether Engineering or Business or PhD to build their ideas into successful startups. “

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Emphasizing the importance of the women entrepreneurship movement, Aparna Thyagarajan, Co-Founder, Shobitam said, “We have seen the rise of women entrepreneurs these days. This initiative will empower more women to make a difference in the business world. ”

BITS, Pilani is an educational institution offering engineering, science, pharmacy and Management programs with 1,70,000 alumni from all over the world.


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