Cho Gue-sung, the South Korea striker who went viral at the World Cup — for being handsome

He had a message from Cho Gue-sung’s South Korean camp to turn off his phone.

It’s all been getting a little too catapulted in the daily marriage proposals of the world.

“He has to rest,” said Seo Jung-hwan, one of the group of South Korean journalists, who cannot understand what happened to their team of 9.

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A few days later, this “disgraceful player” (his words) has gone viral in an amazing way. Well, maybe not that surprisingly, the player in question has the appearance of a pop-star and, having scored two goals against Ghana in the second World Cup match, he is more than a pretty face.

Cho Gue-cantu

Cho Gue-singing beautifully for South Korea against Ghana (Photo: Shaun Botterill/FIFA via Getty Images)

Even so, it was still a wild story. At the start of the tournament, he had about 20,000 Instagram followers. At the time of writing it has 1.6 million. That’s despite only having five posts and not posting since July.

As one of his new admirers wrote on Twitter: “When I first saw his Instagram account he had 40k, now he is at one million in a few days. Cho Gue-sung, you are powerful! Thank you for two beautiful goals and making history today, King. Now take her hand in marriage.

All this probably shows the power of the World in this age of social media, internet memes and, in this case, the beautiful hashtag (193 million views, incidentally, for #choguesung on TikTok).


Number 9 BC im in 1 eget 🤪#choguesung #worldcup #southkorea #fyp

original sound – nana

Just consider what happened when one South Korean journalist, Yim Hyun-su, posted a clip of Cho sitting on a bench, doing nothing more interesting than spreading his arms to rest his hand across his left cheek. Yim predicted that Cho would see a “crazy rush of followers on Insta”. and it was well. That seven-year clip meanwhile saved 7.3 million. This is not your average fairy tale.

Cho’s story has been covered by The Indian Express, Korea Herald and The Scottish Sun. Type his name into Google and it brings up suggestions such as “the type of woman Cho loves”, “Cho dating”, “Cho marriage” and “Cho Park”, with many fans comparing his appearance to Park Seo-joon, an award-winning actor and heartthrob in his own right. throbbing

Plus it helps that Cho transitions into a sweet boyish type next door. He is the only South Korean to score in this tournament, but not even a trace of pride after the goals against Ghana. “I apologize to the fans who stayed late to watch the game,” said the twenty-four-year-old who, as noted, has a scar under his left eye, like South Korea’s most famous player, Filius. Heung-min

“South Korean fans are known to confer superstar status on their footballers,” says Devon Rowcliffe, author of Who Eats All the Squid? Everyone is on target. “After the mania of the 2002 World Cup, midfielder Kim Nam-il became a symbol of sex overnight. Female fans would hold the tables on par with a running euphemism, offering marriage proposals or less formal engagements.”

Where to the next day Athletic

The interesting part is where all of this leads — acting opportunities, TV commercials, maybe a blue tick for Cho on Instagram (yes, I don’t even have one yet) — and what happens next for the actor who was described by one Southerner. Korean journalist as “no one” a year ago.

“Going from a few thousand social media followers to almost two million will definitely change the way brands look at working with it to reach that audience,” says Josh Hershman, a branding expert with a stellar list of clients. supreme joke

“It will be important to see which brands to capitalize on and how far it reaches beyond Asia. It is also worth keeping an eye on how he has built his profile from here. What does he stand for? What is it like beyond the pitch? A building that will open up more opportunities for him.

Hershman is speaking as the managing director of Ten Toes Media, a media outlet that has conducted its own research into how existing in the World Cup can dramatically change the social status of a player’s media. Richarlison, for example, added 3.85 million followers when he played twice in Brazil during the open hunt. Judas Bellingham wore 120,500; Kylian Mbappe 96,700; Olivier Giroud 40,500; Enner Valentine 40,300; and Cody Gakpo 24,200.

Cho Gue-cantu

Cho Gue-sung after scoring the second for Korea against Ghana (Photo: Alex Grimm via Getty Images)

The problem with Cho is that, unlike all the players listed above, he did not score in his team’s opening game. And don’t even start the match. It’s coming to people’s attention because of their eyes, and it’s not clear what they think about it, mainly because it’s offline and doesn’t have anyone controlling their social media accounts (yet, anyway). He may, for the record, have a girlfriend.

“It’s really the only World Cup that has the ability to instantly propel players from all over the world into overnight stardom,” says Hershman. “The World Cup is the biggest stage in global football, so if you do well you know the eyes of the planet are on you.”

Cho is already linked with Celtic in Glasgow, Turkish side Fenerbahce, and Borussia Dortmund in the Bundesliga. He is currently on the books of Jeonbuk Hyundai Motors, based in the city of Jeonju, and was the top scorer in the last K League championship. He also helped his team to win the Korean FA Cup, scoring three times in the final. Cho was selected for the K-Achaiko Best XI and has six goals in 18 caps for South Korea.

His portfolio is growing and, although he might be interested in a legion of new fans in South Korea, most players in his position want to pursue new adventures abroad. Sometimes he can even turn on his phone.

(Top image: design by Samuel Richardson; photograph via Getty Images)


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