Mobile applications are part of our daily lives, from ordering food to securing our homes and even booking concert or flight tickets – today there is an app for almost everything you can think of.
Although it may sometimes be impossible for people to find newer and better mobile apps, the market is steadily growing at a strong pace every year.
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During the height of the pandemic, and most during 2020, consumers and mobile smartphone users downloaded more than 218 billion apps, an increase of 6.86% from the previous year according to TechCrunch.
As consumers come online more aggressively and search the internet for the best apps to accompany their digital journey, businesses have been spending billions of dollars on app development over the past few years.
Mobile apps have taken off on a global scale and for some startups and entrepreneurs, the business opportunities are becoming more and more limitless.
In a release earlier this year, it was found that almost half, or about 48% of businesses have a mobile app or part of it that they use to connect with their customers or other customers.
As businesses look to become more digital, and further their drive to innovate, mobile apps will only become more sophisticated, helping start-ups and small companies reach a new frontier in consumer experience .
With this being said, there are many new opportunities in the coming year for startups or entrepreneurs who want to break through the glass ceiling and take their businesses forward through smartphone applications.
With plenty of digital tools already available on the app store, what new and under-the-radar market segments can startup entrepreneurs use to break into the consumer market?
Decentralized Finance Money App
Over the past few years, decentralized finance (DeFi) in conjunction with blockchain technology has become synonymous with the modern economy. Today almost everyone knows what blockchain technology and cryptocurrency are.
While it may still be some time before digital currencies or similar derivatives are integrated into our financial system, users are currently limited in their choice of apps that allow them to send and receive digital funds, track their investments, and help them monitor market performance in one location.
There may be a bit of regulatory paperwork that one needs to consider and understand, but consumers are actively looking for more convenient ways to better use their digital currencies.
Multi Market Listing App
Anything and everything you want or need can be found online, and using apps makes it even easier to quickly add a few items to your basket, proceed to Checkout, and to place your order.
Although in some cases, you would have to shop multiple apps or websites before you have everything you need. Instead, an on-demand app could be set up that oversees multiple market segments, can use different geolocations, price comparison, and improve the user experience through Artificial Intelligence (AI) to help maintain shopping algorithms more personalized.
App Virtual Cloud Meeting
With consumers always connected and on, and the onset of remote work, many are looking for ways to improve their virtual meeting experience, whether it is used in a social or professional environment.
The virtual office or remote office space has become synonymous with today’s business, and for employees, who are always on the move, it may be more convenient for them to host or attend virtual meetings through a dedicated app. Using cloud-based technology, the application would be more scalable, and it would be easier for developers to add or remove any features.
Appointment Booking App
While not all of our meetings can be virtual, those that need to be attended in person could be better scheduled and managed through one dedicated platform.
An appointment booking application can be used in a variety of businesses and market segments, such as booking doctor’s rooms, consultations, or even a co-working space boardroom for meetings.
Making appointment bookings simpler will help businesses gain more control over their schedules, and will also help consumers know when an appointment is coming up, or if the date is available they choose.
Virtual reality app
Virtual Reality or VR has been around for quite some time, but only recently has the introduction of the Metaverse concept been attracting consumers.
Although we may still be a few years away from the Metaverse, it is possible that VR can be used in other situations such as building a house layout, redesigning a room, or using it as a plug-in to another software system.
VR and Augmented Reality have enabled businesses to provide real-life (virtual) presentations to clients, and consumers can be more informed about their choices.
Car Service Management App
Not every driver may have the experience or expertise to know exactly when their car is due for service, let alone find a reliable service company that has access to that particular vehicle.
If there was a car service management app, the driver would know when their car is due for service, which parts were replaced during the most recent service, and how much driving life they have left on each of those components.
In addition, car service companies will be able to assess whether the car was last properly serviced, manage their appointment bookings, and effectively communicate with drivers about any requirements or estimated waiting period before their vehicle is completed.
Booking And Booking App
Although similar apps may already exist within the market, it is good to know that some establishments, such as restaurants, theaters, or even concerts, do not have an app that allows both ends of the line to make their reservations. managed.
Firstly, restaurants will be able to manage their bookings or bookings for specific days and make more accurate estimates in terms of staff and items needed for busy periods.
On the other hand, clients will now know what they can expect from a restaurant, and they will know the availability of their preferred dates. Not only that, but it would also help them communicate effectively with the restaurant or establishment about any needs, or needs well in advance to ensure they are better prepared.
Home Security App
Home security companies are making incredible strides in helping homeowners and renters keep their homes safe.
And while these developments are exciting, some companies still lack the initiative to integrate mobile applications that would seek to help homeowners control and monitor their security systems when they are not around or present in the event of an incident.
Designing a home security app allows those in charge to get a bird’s eye view of their home, their belongings, and everything that is important to them.
Food Bank App
Instead of wasting food in your fridge, or not knowing what to do with the leftovers from last night’s dinner, consider donating it through a food bank app.
The need for apps that focus more on community service and promotion present incredible opportunities and could help non-profit or non-governmental organizations get the donations they need throughout the year.
What’s great is that an app like this can connect with different food shelters or charities in a given area, and provide information related to their needs. A food bank app can be used to help connect non-profits with the community and the people they are trying to serve.
Animal Shelter App
Animal shelters, just like food banks, often just need a little support from the public, whether it’s money, volunteering or donating some food every now and then.
While there are some organizations out there that already oversee some of these activities, most of their interactions only happen face-to-face, or only on social media.
With a mobile application, they can notify potential adopters of any new intakes. In addition, they can help adopters know when their newly adopted pet is due for a check-up, vaccination or any nutritional needs it may need.
This will help animal shelters better connect with their community and the people who support and adopt their pets throughout the year.
To Finish Off
Mobile applications have become an integral part of how we do business, and for startup entrepreneurs, it provides an opportunity to bridge the gap between need and solution.
In the coming year, we could see many exciting startups taking on the mobile app platform, bringing some ingenious developments.